Surviving an economic downturn
Are you worried about the recent economic downturn? I guess many are, including myself. Fortunately, I didn’t buy any of those “mini-bonds” or invest (gamble?) in the stock market at all. There are two reasons I never invest in stocks: First, they are not interesting to me. I realize that if I’m not genuinely interested in something, I would never be good at it. Second, I am convinced that the best investment for me is to invest in my own business. Not only would the return be higher, it is also less risky - I guess I would be the first one to know if my business is having any trouble (touch wood)!
Flash back to last year (2007), when virtually every one investing in stocks were making money, I did my math when I was almost tempted to jump in. Based on how much money and time a friend of similar knowledge/experience put into such trading, I found that the “per hour” gain wasn’t that attractive to me, which already assumed that I bought the right stocks when the marketing was going up. I don’t know what would have happened if I did jump in, but one thing for sure: my business would be affected. I am glad that I didn’t.
Over the last few years, I noticed that friends who are keen in trading stocks share some common traits:
- They are working for others instead of running a business.
- They are “keeping an eye” on the stock market even during office hours.
- They are keen in exchanging “tips” with others, and would not hesitate in giving me advice.
- They are not passionate about their jobs and plan to quit once they make “enough” money from trading.
There’s nothing right or wrong in these, it’s just a matter of choice, as every one has different goals and definition of success/happiness. No matter what you choose, there will be costs and risks. That’s why I never advocate those who like to “get rich” to start a business, the likelihood of failing that goal is even higher than losing money in the stock market now.
To survive such financial turmoil, I think the best thing to do is to stick with what one does best, and do it exceptionally well. I believe the best investment is always investing in oneself: Work smarter, not longer. Use the saved time to learn something new, something that could help with your job, your life or just make you happier.

